Zdravologija the soul of organic food

Zdravologija, a newly opened organic food store, needed something to make it visible in the vast market of health food. It wanted to show it cared about people’s health and, in this high pace world, to give them the opportunity to reach organic food easier. In a country where organic food is still widely unknown, there was a long road ahead of us.

Making something new

Serbia is a country where organic food doesn’t mean much, and for that reason we knew we would have to make something that would attract people’s attention instantly, and then explain what Zdravologija really is and what it offers. Also, we knew that our target group consists of people who have very little time, and we had to use that time well.

Putting an organic food on the map

We started with the name Zdravologija which means science about health in Serbian and a logo where we mixed Cyrillic and Latin letters. Then, after choosing simple colours such as black and white, we created a website where you can find everything from information about the store and blog to the online shopping. Organic culture is coming to Serbia.